Girl Friday

Girl Friday

By Sunki Label

Take a dip into our first collection: Girl Friday.
Girl Friday

The traditional meaning of a Girl Friday is a personal assistant to a male executive. You know, the Peggy Olsons to the Don Drapers. The Pepper Pottses to the Tony Starks. Their responsibilities run the gamut—from fetching coffee, to trying to stop a supervillain invasion. They’re expected to do much of other people’s legwork with little credit, and all while miraculously standing in 5-inch heels and a tight skirt (ouch).

At the end of the day, however, they. get. it. done.


Our first collection looks to redefine what it means to be a Girl Friday. She’s reliable, capable of doing almost anything, and has a perpetual “roll-up-your-sleeves” attitude. But this time, she’s stepping into her own spotlight and being her own damn CEO.


Just like Girl Friday, you can count on our pieces to see you through nearly any occasion. Clothes shouldn’t get in the way of you doing things—whether you’re running to a meeting, or hitting the dance floor for 6 hours and going to church straight the next morning.


We made sure our pieces are functional as they are cute. Your own Girl Fridays!